Branding yourself is harder than branding for others. It took months for the designer to think about and decide on what to use as her logo. Self-branding can be a long process, but sometimes great ideas come in unexpected manner.
This logo was created when the designer was absent-mindedly sketching on the train. It originally looked like a asymmetrical monogram, but during the process of refinement, the designer took the details into consideration and came up with a logo that is both symmetrical and asymmetrical, curvy and straight, modern and traditional. In the end, she thought that this complicated yet simple logo represents her skills and design style best.
The designer have taken interest in hand lettering and these are some of the practice pieces she has created. For more of her lettering work, please visit Instagram @karlaangelicaletters.
A practice piece
Another practice piece
This is one of my favourite motivating quotes. As a designer who just got out of school, there are a lot of challenges. Even more than when I was in school. You will not learn 'how to find a job' or 'where to look for jobs' in your classes. When you are done, you are on your 'merry' way. But being done school and not working as a designer, that doesn't mean I should stop learning new things. 'Learn and never quit', there are so many things to explore, the possibilities are endless. Being a well-rounded designer means you probably have a skill that others don't. Hand-lettering for example is something which I have taken interest recently. Practicing will help and in time I will be able to produce better results..
WM Jewellery is a small business located in Oakville, ON. The target market is 30 and up, predominantly European customers. The initial concepts were too modern for the the audience and the client’s preference so the look was kept classic but still modern by making the brand look clean and simple.
These were the logos conceptualized by the designer according to the information provided at that time.
Colour Selection & Logo Changes
On the second round, the general colour palette was selected and the idea of the 'abstract ring' was suggested by the client. These were the 3 concepts created by the designer.
On the third round, it was mostly tweaking of the 'abstract ring' and font selection and format for WM.
Logo Chosen from Options
Out of the 3, this was the logo chosen by the client
Final Colour + Changes on the Abstract Ring
The Pantone colours were selected and changes on the abstract ring were made.
Name Change + Final Logo
After a few weeks, the client decided to change the name from WM Jewellery to WM Jewellers. This logo is already applied to their new business cards.
Final business card design
Toronto Design Academy
Toronto Design Academy is an imaginary school developed by the designer for her thesis class. The purpose of this project is to advocate post- secondary education to the youth by creating an ideal and accessible Arts and Design School. The designer developed a brand system, manual, promotional items and this welcome package for students for this project which were displayed in the George Brown College Year End Show 2013.
The Imaginary School Building
The Nomad Travel Guide
This is a 30-page sampler travel guide designed for the city of Copenhagen. The unique thing about this project is that the map serves as a bookjacket as well and the pages of each section vary which creates a ladder-effect on the right sides of the page for easier use.
This editorial work was also published in the George Brown School of Design Annual 2012–2013 (p. 100–101)
Photos are sourced. The icons and map were drawn by the designer. The layout was conceptualized by the designer.
Apothecary Hand Care Line
Apothecary is a cosmetic line that specializes in luxury hand care and fashioned in England for older women from ages 20–40 years old. Apothecary is a historical name for a medical professional who formulates and dispenses substances use for healing. This products are made to be eective, healing and moisturizing. It is organic and made from natural ingredients and herbs which are extracted from green tea and mint. The theme was based on the name itself and the style is based on Victorian Era. The design evolved on the typography and black and white cross-hatch illustration. The fonts used were serif and script to show elegance and sophistication. The overall design of the boxes is clean with emphasis on the typography and the patterns on the inside. The shape of the labels was inspired by the organic theme of the products.
Product Beauty Shot
The labels were designed according to the theme of the project. The boxes were also modified-to-fit and constructed by the designer based on the products used.
Photographed and Art Directed by: Karla
BEER LABEL AND BOX DESIGN
This is a traditional beer label and customized box template and design. Traditional design was shown through the use of illustrations, fonts and type embellishments. The theme was machines and it was shown through typography and illustrations. The labels were printed in stickers and the box was manually constructed.