Captain Morgan Flavours were launched in the Canadian Market last May 2016. The designer created the look and feel for the master creative by adapting the US assets. The master creative was the basis for rolling out other creative assets (like posters, tent cards, shelf talkers, neck tags) used for the advertising in retail and on-premise.
NECK TAG MOCKED UP ON BOTTLE
Grand Marnier enRoute Ad
This was creative was done for the enRoute Magazine for the November 2015 issue. The idea is to show a simple recipe by having a visually appealing creative in order to pique consumers’ interest.
Art Direction: Steve Whiting & Emily Lively
Baileys Iced Coffee
Baileys™ Original Irish Cream is promoting the new Baileys Iced Coffee program for summer and the designer was tasked to develop a logo lock up and the master assets that demonstrate both crafty and modern. The creative was used for social media and on-premise tent cards for Diageo accounts (bars and restaurants).
Art Direction: Steve Whiting & Keith Gildea
Initial Logo Options
Tent Card Design ENG
Tent Card Design FR
Tent Card Mock Up
Diageo & Wirtz Conference 2015
The logo lock up and print collaterals were developed for the annual National Conference for Diageo and its business partner Wirtz Beverage Canada. The conference was held at Liberty Grand and the materials like the banner, food and drink menus, and name tags were utilized during the event. For this concept, there was more creative freedom so the designer went for a more modern and geometric look and feel.
Logo Lock Up
Food & Bar Menus
Grand Marnier Cuvée
These are series of invitations for tasting events occurring nationally to make customers aware about Grand Marnier's other higher end products. These invitations were printed in card stock with matte finish to give the material a more premium feel.
Grand Marnier Holiday Ad 2015
This was an advertisement done for Vancouver Sun Newspaper. The designer had made both a Full Page and Half Page version. The idea was to show subtle holiday elements but still keeping the look and feel for the brand.